Built for the trades • Made in the USA • No fluff
Bring pride back to the work that built America.
American Backbone is the loud, gritty home for welders, linemen, truckers, roofers, mechanics, farmers, and every blue-collar crew out there doing real work.
The Backbone Standard
No excuses. No shortcuts. Just results.
This site is built to support your media, merch, sponsors, and the American-made marketplace as you scale.
3+
Daily short-form drops (target)
100%
American-made sponsors & products
1
Movement. Not a brand.
What we publish
Show + clips + stories from the jobsite
An episode format that’s easy to batch-produce and repurpose into reels, shorts, and posts.
Backbone Spotlight
Feature a trade, crew, or builder doing it right.
Tool Talk
No influencer fluff — what works on real jobs.
Made-in-USA Finds
Products that hold up, and the people who make them.
Launch fast
Your next steps
Use this as a simple, clean foundation. Add the content + products as you go.
Step 1
Upload logo + hero photo
Swap placeholders and lock in the look.
Step 2
Add your first episode
Drop the YouTube link + a short write-up.
Step 3
Add 10 marketplace listings
Start with your strongest American-made partners.