The Show
Batchable content. Real crews. Real tools.
One shoot turns into a week of clips. Keep it simple, keep it honest, keep it moving.
Cold Open (10s)
Hook + real moment + why it matters. No filler.
Goal: stop the scroll
Main Segment (2–6m)
Spotlight a trade, a job, a tool, a lesson, or a comeback story.
Goal: value + story
CTA (10s)
“Subscribe, comment your trade, and send a crew to feature.”
Goal: engagement
Weekly cadence (simple)
1 long episode + 10–20 shorts cut from it. Same shoot, different angles, different hooks.