Built by the people who still show up and do the work.
American Backbone is for the welders, linemen, truckers, farmers, mechanics, builders, and crews who keep this country running while nobody’s watching. No politics. No influencers. Just real work and real pride.
No excuses. No shortcuts. Just results.
This isn’t a brand built in a boardroom. It’s built on job sites, in shops, on rigs, in trucks, and everywhere real work still matters.
Show + clips + stories from the jobsite
We spotlight real crews, real tools, American-made gear, and the people who still believe work ethic is something you earn, not talk about.
Feature a trade, crew, or builder doing it right.
No influencer fluff — what works on real jobs.
Products that hold up, and the people who make them.
Your next steps
American Backbone is growing one crew at a time. If you build, fix, haul, weld, wire, farm, or grind for a living — you belong here.
Swap placeholders and lock in the look.
Drop the YouTube link + a short write-up.
Start with your strongest American-made partners.